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77% of POS terminals to be NFC-ready by 2020
With contactless payments becoming ubiquitous in many parts of the world, more than 16 million NFC-ready POS terminals will ship this year, according to Berg Insight. Almost three out of every five POS terminals shipped this year include NFC. In Europe and North...
How Mobile Payments Are Taking Commerce By Storm
In 2009, a study conducted by Deloitte predicted that by the end of 2016, 70% of mobile payment users would be less than 40 years old and the annual spend of this so-called Generation Y will be around $2.45trn just in the US. But first of all, what is an m-payment?...
Envisioning a world beyond passwords
Technology has solved so many of life’s little frustrations—from mailing your bills to waiting for a taxi. So why are we still fumbling with clunky passwords, which are easy to forget or mistype and vulnerable to theft? With biometrics, all that is changing. By using...
4 Ways to Turn Ecommerce Shipping into Your Competitive Edge
For ecommerce, 2016 has set new record-high expectations for consumers, leaving many merchants playing catch up. With large and small businesses competing for consumer attention by offering free shipping, in-store pickups, and same-day delivery, you have to wonder,...
Your eyes will unlock tighter security for your phone
Looking forward, iris scanners could be as common as fingerprint sensors on phones. Your eyes are more than just a window to your soul. They may be the window to your phone, too. Future passwords could be more secure than anything you type, and all you'll have to do...
Do You Know What to Charge Your Customers? The Rules Are Changing
Here's how to ensure your product is priced correctly. In the stock market, price reflects all the available information about any equity, says the efficient-markets theory. For other products, it's getting ever more complicated. "List price" is dead. Dynamic pricing...
Top 10 Digital Branding & Marketing Trends of 2017
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How a Silly Business Name (and a Keen Wife) Helped This Entrepreneur’s Business Thrive
He listened to his wife, ignored the focus group, and chose a silly name. Here's what happened next. The company formerly known as Benefitbrainstorm was Reid Rasmussen’s response in 2009 to the coming Affordable Care Act. No matter what the government comes up with,...
Confused Customers and Cart Abandonment: How to Improve Your eCommerce Customer Experience
Earlier this year, The Wall Street Journal reported that more than half of consumers made more purchases online than they did in stores in 2015. That figure might not surprise you when you consider the convenience, speed, and instant price comparison factor that...
Why even payments experts have trouble at the point of sale
Reetika Grewal — head of payments strategy and solutions at Silicon Valley Bank, a $43 billion-asset bank in Santa Clara, Calif. — recently tried to use her iPhone to make a mobile payment. She then swiped her card and the machine started beeping. Finally, she...