by admin | Apr 18, 2016 | news
By 2017 Millennials will have more buying power than any other group. But how do they make purchase decisions? And what impact does user generated content (UCG) have? Find out in this...
by admin | Apr 8, 2016 | news
Millennials — who now total 83.1 million, according to the U.S. Census Bureau — are “radically reshaping” the in-store experience at retail. Due to the generation’s deeply rooted connection to mobile devices,...
by admin | Nov 16, 2015 | news
Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into their holiday marketing strategy. With Halloween behind us and Christmas coming on fast, every agency and...
