Why even payments experts have trouble at the point of sale

Why even payments experts have trouble at the point of sale

Reetika Grewal — head of payments strategy and solutions at Silicon Valley Bank, a $43 billion-asset bank in Santa Clara, Calif. — recently tried to use her iPhone to make a mobile payment. She then swiped her card and the machine started beeping. Finally, she...
Checkout best practice 101: trust and security

Checkout best practice 101: trust and security

It’s essential that customers feel they can trust a website with their credit card, but how can retailers build trust during checkout? I think, compared to the early days of ecommerce, customers generally trust the security of online transactions, though there have...
Checkout best practice 101: guest checkout

Checkout best practice 101: guest checkout

Welcome to part two of a series in which I’ll look at some checkout optimisation basics, features or practices which are likely to reduce abandonment rates. The first post looked at why enclosing the checkout process is a good idea, now we’ll look at the use of guest...