Conversational Commerce And The Mobile Experience

Conversational Commerce And The Mobile Experience

For any brand trying to tighten up its mobile game, the smartphone can be a brutal taskmaster. Poor user experiences — non-responsive Web sites, inscrutable banners, lame apps — are swiftly ignored, while superb experiences are richly, even...
What can chatbots do for ecommerce?

What can chatbots do for ecommerce?

Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? Two weeks ago, Microsoft chief executive (CEO) Satya Natella took the stage at the company’s Build conference and said...