by admin | Apr 11, 2016 | news
A study we just completed shows that a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume. “Be the first to write a review” is one of most negative messages retailers can show...
by admin | Apr 7, 2016 | news
Monitoring an ecommerce business’s add-to-cart rate can identify and solve conversion problems, and, ultimately, help an online store earn more. Add-to-cart rates track the percentage of site visitors who add a product to a shopping cart. This performance...
by admin | Apr 4, 2016 | news, Online Storefront
As Amazon makes a huge push to become the biggest clothing retailer — online or brick-and-mortar — in the country, clothing has become the best-selling category in e-commerce for the first time ever. As the just-released chart from comScore shows, online...
by admin | Mar 31, 2016 | news
The retail industry is still going through a significant change as consumers continue to spend more and more of their money online rather than in stores. Recent findings by the Office for National Statistics indicated that online spending was up by 8.2% in December...
by admin | Feb 24, 2016 | Ecommerce, news, Uncategorized
Ecommerce marketing can be a long journey, with many twists, turns, and even sudden stops. Last year’s best campaigns might not work this year. Business owners and marketers should therefore look for the tactics and the activities that will drive the company...
