“I’ve tried Black Friday in the past and I regret it. The lines are crazy. It was miserable and I will never do it again.” — survey respondent
All the anticipation around and build-up to the Black Friday “event” is now a thing of the past, replaced by shoppers who seek the best deals throughout the season. In this new age of holiday shopping, retailers are conjuring up creative ways to excite, engage, and attract shoppers — from wooing them with white-glove service to teaming up with banks to offer financing on big-ticket items.
Meanwhile, the ever-expanding holiday shopping season continues to spill over into the entire month of November, starting in late October. Consumers will complete more holiday shopping (29%) before the start of Black Friday week than during (26%).
written by: pwc.com