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Checkout best practice 101: enclosing the checkout process

by admin | Apr 11, 2016 | Ecommerce, news, Online Storefront

This is the first in a series in which I’ll look at some checkout optimisation basics, features or practices which are likely to reduce abandonment rates. In this article, I’ll look at the practice of enclosing the checkout for users, why this is a...

Clothing became the No. 1 online sales category for the first time in 2015

by admin | Apr 4, 2016 | news, Online Storefront

As Amazon makes a huge push to become the biggest clothing retailer — online or brick-and-mortar — in the country, clothing has become the best-selling category in e-commerce for the first time ever. As the just-released chart from comScore shows, online...

Alibaba Taps Virtual Reality for 3D Online Shopping Experience

by admin | Apr 4, 2016 | Ecommerce, news, Online Storefront

Alibaba Group Holding Ltd. wants to use virtual reality to enhance the shopping experience for its 400 million users and has set up a lab to research a technology it expects to become as common as television. The Chinese e-commerce emporium is exploring how virtual...

Ecommerce checkout progress indicators: essential, not optional

by admin | Jan 20, 2016 | Ecommerce, Mobile Commerce, news, Online Storefront

We often discuss basket abandonment on this blog, and one of the quickest ways to lose your customer is to bore them with a seemingly endless checkout process.  I say ‘seemingly endless’ because, however long the process really is, if you...

If your ecommerce business does one thing in 2016 – it should be to adopt HTTP/2. From faster webpage load times to improved SEO

by admin | Jan 7, 2016 | Card-Not-Present, Ecommerce, Mobile Commerce, news, Online Storefront

While it can be difficult to predict what a new year will bring in the fast-moving world of the internet, one technical development should be on the radar of every organization in 2016: HTTP/2.   Here's everything you need to know about HTTP/2 and why your...

Just in time for holiday shopping, e-commerce gets AI upgrade with IBM Watson

by admin | Dec 15, 2015 | Ecommerce, M Commerce, Mobile App, news, Online Storefront

The North Face has partnered with IBM Watson and Fluid to bring AI to online shopping. Hopefully, it will make gift buying a little easier. Shopping for yourself is hard enough, but buying gifts for someone else can be even more difficult. And with the holidays fast...
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