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OUR GOAL is to help startup, small, and medium-sized Businesses. Use these resources, infographics, articles and information- to run and GROW YOUR COMPANY.
Are EHR Vendors Hackers’ Next Big Target?
Editor’s Note: Mark Menke is the Chief Technology Officer of Network DLP at Digital Guardian, a data protection firm. Mark has over 20 years of experience in various roles from ASIC Design to IT and Security Consulting roles. Over the course of 2015, countless data...
45% of people would buy an item online they wouldn’t in store. Interesting stats about how people shop online.
Mapping Fraud: A Simple (yet Detrimental) Fix for a Complex Issue
It seems like there’s always a new infographic claiming to show exactly where fraud’s biggest hotspots are located. From maps of the dodgiest locations in the UK to a list of the top 100 riskiest zip codes in the States, dozens of new targets are supposedly revealed....
What can chatbots do for ecommerce?
Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? Two weeks ago, Microsoft chief executive (CEO) Satya Natella took the stage at the company’s Build conference and said...
E-retailers rely more heavily on online marketplaces
New research published today in the 2016 Top 500 Guide reveals how marketplaces have given smaller web merchants a tool for impressive growth. Online marketplaces, or online shopping malls where consumers can purchase from a variety of merchants on one...
Retailers Capture the Power of the Checkout Moment
A study we just completed shows that a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume. “Be the first to write a review” is one of most negative messages retailers can show...
Checkout best practice 101: enclosing the checkout process
This is the first in a series in which I’ll look at some checkout optimisation basics, features or practices which are likely to reduce abandonment rates. In this article, I’ll look at the practice of enclosing the checkout for users, why this is a...
Study Shows Millennials Expect Online Experience Inside the Store
Millennials — who now total 83.1 million, according to the U.S. Census Bureau — are “radically reshaping” the in-store experience at retail. Due to the generation’s deeply rooted connection to mobile devices,...
4 Things Add-to-cart Rates Tell an Ecommerce Business
Monitoring an ecommerce business’s add-to-cart rate can identify and solve conversion problems, and, ultimately, help an online store earn more. Add-to-cart rates track the percentage of site visitors who add a product to a shopping cart. This performance...
The Business Value of Personalisation: ‘Return on Experience’ is the new ROI
Customers are at the heart of any brand, whether making their first purchase or a life-long advocate; without them a business simply wouldn’t exist. For an online retailer, this means creating an engaging, relevant online experience is an absolute priority, to...