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OUR GOAL is to help startup, small, and medium-sized Businesses. Use these resources, infographics, articles and information- to run and GROW YOUR COMPANY.
The Humanization of Customer Relationships in Financial Services
“There’s a new humanitarian effort taking place in the underbelly of modern business. Customer Support used to be a wasteland where customers would go to die. Today, there is a movement that is radically changing the way companies interact with their customers. This...
Lead generation forms: Five uncommon strategies to increase conversion rates
Forms sit at one of the most critical points in your marketing funnel - the point at which a visitor can become a lead. Because of this, forms have a disproportionate amount of influence on your marketing results. When you double the conversion rate of your form, you...
Consumers like retailers’ omnichannel capabilities
Retail chains that allow store pickup or returns of online orders receive high praise from consumers; a new Internet Retailer survey reveals 91% of respondents who have picked up an online order in a store rated the experience “excellent” or “good.” The time and money...
Australia Versus the US: Shipping Options Compared
The US sets the global standard in commerce logistics. So how does Australia stack up compared with the US in terms of shipping options? The US leads the world charge in terms of retail logistics, with retailers like Amazon and delivery providers like UPS and FedEX...
Celebrating Mom vs. Dad: A Spending Report
Before toasting moms everywhere on Sunday, we looked at how Visa cardholders shop on Mother’s Day weekend and how it compares to spend on Father’s Day weekend. Learn what moms really want, what they’re likely to receive based on last year’s spend and which U.S. cities...
Simplifying the E-Commerce Experience for Global Customers
Western e-retailers naturally embrace website design aesthetics, currencies, payment platforms and user experiences that best resonate with customers in their primary markets, which are almost always based in Western countries. But based on our research and extensive...
Checkout best practice 101: guest checkout
Welcome to part two of a series in which I’ll look at some checkout optimisation basics, features or practices which are likely to reduce abandonment rates. The first post looked at why enclosing the checkout process is a good idea, now we’ll look at the use of guest...
10 Notable Omnichannel Trends and Statistics
How important is omnichannel customer engagement strategy? Omnichannel shopping experience is the latest buzzword in retail, and rightly so because it streamlines both online and in-store customer experience. Basically, omni-channel is simply a multi-channel sales...
How to gear towards mobile commerce success
Apple’s recent announcement that it is preparing to bring one-touch shopping to the mobile web points to a major milestone in mobile commerce. Brands are moving past mobile hype and towards delivering options that customers want. While the US tech giant had already...
Master Mobile Moments In The IoT World
Marketers are always falling in love with mobile’s latest “shiny new object” and new technology acronyms — 5G, BLE (Bluetooth Low Energy), NFC (near-field communication), RWD (responsive web design), etc. — and they’re constantly looking for the next platform, whether...