by admin | May 5, 2016 | news
Before toasting moms everywhere on Sunday, we looked at how Visa cardholders shop on Mother’s Day weekend and how it compares to spend on Father’s Day weekend. Learn what moms really want, what they’re likely to receive based on last year’s spend and which U.S. cities...
by admin | May 5, 2016 | news, Uncategorized
Western e-retailers naturally embrace website design aesthetics, currencies, payment platforms and user experiences that best resonate with customers in their primary markets, which are almost always based in Western countries. But based on our research and extensive...
by admin | Apr 28, 2016 | news
Welcome to part two of a series in which I’ll look at some checkout optimisation basics, features or practices which are likely to reduce abandonment rates. The first post looked at why enclosing the checkout process is a good idea, now we’ll look at the use of guest...
by admin | Apr 26, 2016 | news
How important is omnichannel customer engagement strategy? Omnichannel shopping experience is the latest buzzword in retail, and rightly so because it streamlines both online and in-store customer experience. Basically, omni-channel is simply a multi-channel sales...
by admin | Apr 26, 2016 | news
Apple’s recent announcement that it is preparing to bring one-touch shopping to the mobile web points to a major milestone in mobile commerce. Brands are moving past mobile hype and towards delivering options that customers want. While the US tech giant had already...
by admin | Apr 25, 2016 | news
Marketers are always falling in love with mobile’s latest “shiny new object” and new technology acronyms — 5G, BLE (Bluetooth Low Energy), NFC (near-field communication), RWD (responsive web design), etc. — and they’re constantly looking for the next platform, whether...
