by admin | Apr 11, 2016 | news
A study we just completed shows that a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume. “Be the first to write a review” is one of most negative messages retailers can show...
by admin | Apr 11, 2016 | Ecommerce, news, Online Storefront
This is the first in a series in which I’ll look at some checkout optimisation basics, features or practices which are likely to reduce abandonment rates. In this article, I’ll look at the practice of enclosing the checkout for users, why this is a...
by admin | Apr 8, 2016 | news
Millennials — who now total 83.1 million, according to the U.S. Census Bureau — are “radically reshaping” the in-store experience at retail. Due to the generation’s deeply rooted connection to mobile devices,...
by admin | Apr 7, 2016 | news
Monitoring an ecommerce business’s add-to-cart rate can identify and solve conversion problems, and, ultimately, help an online store earn more. Add-to-cart rates track the percentage of site visitors who add a product to a shopping cart. This performance...
by admin | Apr 5, 2016 | news
Customers are at the heart of any brand, whether making their first purchase or a life-long advocate; without them a business simply wouldn’t exist. For an online retailer, this means creating an engaging, relevant online experience is an absolute priority, to...
