Checkout best practice 101: trust and security

Checkout best practice 101: trust and security

It’s essential that customers feel they can trust a website with their credit card, but how can retailers build trust during checkout? I think, compared to the early days of ecommerce, customers generally trust the security of online transactions, though there have...

Retailers Capture the Power of the Checkout Moment

A study we just completed shows that a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume. “Be the first to write a review” is one of most negative messages retailers can show...